You became a barber because you love cutting hair.
Not because you wanted to become a marketer, receptionist, social media manager and booking assistant.
Encorra does all of that for you. It automatically brings clients back, fills empty appointments, reduces no-shows, protects your diary from fake bookings, and creates marketing from your 5★ reviews.
Less time running the business.
More time doing what made you become a barber in the first place.
Built by a barber with 20+ years behind the chair.
- Finds overdue clients
- Fills cancelled appointments
- Turns reviews into posts
- Blocks fake bookings
- No contract
- Cancel anytime
Why we built it
It's not a booking app. It's the member of staff who runs everything else.
A booking app hands you a calendar and walks off. Then the actual running of the shop lands back on you — the follow-ups, the marketing, the quiet Tuesdays, the regular you haven't seen in two months. Encorra is different: think less software, more an extra member of staff whose entire job is running the parts of the shop you never have time for. Never calls in sick. Never forgets. Never asks for a rise.
Never calls in sick
Never forgets
Never takes a holiday
Never asks for a pay rise
It just quietly works in the background, helping you fill more chairs.
The hidden revenue
First thing it runs? The follow-ups you never get round to.
Most barbers reckon they need more clients. Most of the time, they don't — they've already got enough, sitting right there in the list. The problem is nobody's following up, nobody's tracking who's gone quiet. And let's be honest — after a ten-hour day on your feet, that nobody was always going to be you.
So Encorra runs it for you. The Overdue Client System learns how often each client books, then shows you exactly who's due, who's overdue and who to message right now. The ones who've quietly slipped away get their own win-back list too — so nobody's forgotten. It was always your money; you just never had the time to go and get it. Now you don't have to. Neo does.
Money that was already yours — now you can see exactly who's due.
It runs your waitlist, so an empty chair doesn't stay empty.
A cancellation feels like nothing. One slot. Then it stays empty, the chair sits there, and the hour's gone — and so's the money. Most shops just shrug and accept it. Encorra won't, because filling that chair is its job now.
The second someone cancels, Neo offers the slot to your waitlist automatically. They get a ping, tap a link, claim the time — and the gap fills itself. No phone calls. No “anyone want this?” Facebook post. You're still mid-fade and the chair's already rebooked.
One parent. The whole family. One phone.
Half your chairs are dads bringing the kids in — so Encorra lets a client add their whole family under one account. Book the little ones in seconds, in the shop or online, without setting up a phone number and email for a seven-year-old.
Every reminder and confirmation goes to the parent's phone— not a child's. One text and the whole family's sorted: fewer no-shows, no confusion, and the school-holiday rush books itself.
James Carter
Parent · reminders go to this phone
Leo (age 8)
Skin fade · Sat 10:00
Max (age 5)
Trim · Sat 10:20
James
Cut & beard · Sat 10:40
All 3 reminders texted to James — one message, whole family.
Get found — and booked — straight from Google.
Someone searches “barber near me” and your shop shows up on Google Maps. Right now that's where it ends — they have to call, or find you on Instagram, or forget. Not anymore. Encorra puts a Book button right on your Google listing that drops them straight into your chairs.
Two-minute setup and we walk you through it. Every booking that came from Google gets tagged, so you can see exactly what your listing is worth — searchers turned into paying, booked-in clients.
Fellaz Barbershop
4.9 · Barber shop · Open now
New booking · Skin fade
Sat 2:30pm · £18
You're off 12–19 Jul
Booking closed for those days · clients notified
Marcus
Mon 14 Jul · 10:00
Deano
Tue 15 Jul · 16:30
Samir
Thu 17 Jul · 12:15
Book your holiday. It rebooks your clients for you.
Booking a week off used to mean scrolling your diary, cancelling people one by one and firing off awkward texts. Not anymore. Pick your dates and you're done.
Encorra blocks those days off your booking page instantly, then texts every client booked in across the whole range a link to grab a new time — and they sort themselves out. You're on the beach; it's quietly tidying the diary.
It runs your marketing too. You just say yes.
You already know you should market more. You also run a shop all day — so when, exactly? You don't have to find the time anymore. Neo runs it: instead of staring at a blank screen, you glance at what it's already written and tap approve.
Everything it runs for you. One app.
Booking, marketing, fraud-proof bookings and AI content — instead of a drawer full of half-used tools you forgot you were paying for.
No-Show Protection
New- Switch card-on-file on per barber — not the whole shop
- New customers save a card to confirm
- Each barber connects their own account
- Unconfirmed slots auto-free themselves
- Auto-charge no-shows & late cancels
- Waive or refund in one tap
NeoStreak Loyalty
New- Turn repeat visits into a game they want to win
- Clients earn XP, build streaks & climb your leaderboard
- They compete for the top spot — The Crown
- Nudges them to rebook before they drift
- Rename it your own — Fellaz Rankings, Top Dogs…
- Rewards real bookings only — no faking points
Spam & Fraud Protection
New- Verifies real customer emails
- Blocks fake & disposable details
- IP spam & burst blocking
- Flags suspicious bookings to review
- Stops bots & fake-booking floods
- Protects your chairs & time
Competitor Intelligence
New- Scan local barbershops
- Review Race vs rivals
- Market Health score
- See threats rising or falling
- Weekly review & rank trends
- Revenue opportunities
- Auto-updates every week
Get Booked on Google
New- Book button on your Google listing
- Clients book from Maps & Search
- 2-minute setup — we guide you
- See which bookings came from Google
- Turn searchers into booked chairs
Smart Waitlist
New- Auto-fills cancelled slots
- Clients claim the open time by text
- Drag your regulars up the queue
- Your best tippers get offered first
- No calls, no “anyone want this?” posts
Neo — AI Marketing Manager
- Ask Neo assistant
- Campaigns across 5 channels
- Facebook auto-posting
- Win-back & fill-slot campaigns
- Revenue & empty-slot alerts
- Promote a single barber
- Open & click tracking
- One-click unsubscribe (compliant)
AI Content Studio
New- Turn 5★ reviews into posts
- Fresh AI design every time
- Barber promo posters
- AI backgrounds (premium)
- Captions written for you
- Post straight to Facebook
Booking System
- Mobile-first calendar
- Online booking page
- Your own booking domain
- Drag-and-drop reschedule
- Clients rebook & cancel themselves
- Book months ahead (you set how far)
- Time blocking & sick days
Family Bookings
New- Add the whole family to one account
- Book the kids in seconds
- Reminders go to the parent's phone
- In-shop or online
- No number needed for a child
- School-holiday rush books itself
Holidays, Handled
New- Book time off in seconds
- Pick a whole date range at once
- Clients auto-texted a rebook link
- They pick a new time themselves
- Those days vanish from booking
- No manual cancelling or calls
Client Management
- Client records & visit history
- Total spend tracking
- VIP tagging & notes
- Smart next-cut predictions
- Win-back list for lapsed clients
- CSV import & migration
- GDPR delete & opt-out list
Reputation
New- Automated review requests
- Timed after each visit
- SMS & email asks
- Reviews on your booking page
- Grow your Google rating
Reminders & Messaging
- Automated SMS reminders
- Email reminders
- Custom templates
- Comeback & win-back campaigns
- Booking confirmations
Team Management
New- Each barber paid into their own Stripe
- Staff calendars
- Staff logins & roles
- Own-bookings-only access
- Override & audit log
- Working hours & breaks
- Multi-barber scheduling
Analytics
- Revenue tracking
- Appointment tracking
- New client tracking
- No-show tracking
- Top services & barbers
- 7, 30 & 90 day trends
Built by a barber. Not a software company.
I built the thing that runs the shop — so I could get back to cutting hair.
My name's Craig Mariner. I opened my first barbershop at 17. I've spent over 20 years behind the chair — so I'm not guessing at any of this.
Encorra wasn't dreamed up by developers imagining what a barber might want. It was built inside a real, working shop. Every feature exists because it was a job I was sick of doing myself.
The cancellations. The no-shows. The dead Tuesdays. The regulars I let slip. The endless back-and-forth. The follow-ups I always meant to do and never did.
I didn't want to manage all that. I wanted to cut hair. So I built something to run the rest of it for me. And now it runs mine, too.
Craig Mariner
Founder · Barber of 20+ years
Real shops. Fuller diaries. Heads down on the cut.
Barbers who stopped running the admin and let Encorra do it.
“A cancellation used to be a dead hour. Now Encorra offers the slot to my waitlist and it's filled before I've put the clippers down. I'd tried other booking apps — none of them actually put money back in my pocket like this.”
The Wavey Barber
Independent barber
“I was quietly losing regulars without even noticing. Encorra tells me exactly who's overdue and sends the reminders for me, so my no-shows have dropped right off. Way more useful than the calendar app I had before.”
Noah Pike
Barber
“The marketing side is the game-changer — Neo writes our posts and even texts our quiet days full. It runs in the background like an extra staff member. Nothing else we'd used came close.”
Cutting Edge Barbers
Multi-chair shop
£10 off your first 2 months
That's £10 off every month for your first 2 months — then your plan's normal price. No contract. Cancel anytime.
Guides for barbers
All guides →You do the cut. Let it run the rest.
- One recovered regular
- One filled cancellation
- One overdue client walking back through the door
- One no-show you would've eaten
Any one of those usually covers Encorra for the whole month. Everything it runs after that is just profit. So the real question isn't whether you can afford it — it's how much it's been costing you to run it all yourself.
See what happens when something else runs the shop for a change — and you get to just be a barber again.